Content Management Systems

If you run the kind of site which doesn't lend itself to a developer, designer or professional copywriter getting involved with every content update, you need a CMS (content management system). We can put you in the driver's seat of your own web site without having to concern yourself with database structures or code. Carrollusions custom builds content management systems and control panels for most web sites in our portfolio.

Alternatively, we can get you up and running in a jiffy if your needs are generic enough to be met by an existing CMS, such as WordPress, Drupal, Xoops and more.

Web Address & Navigation Revamp

These days, there are many compelling reasons to make sure every content page has a clean, human-friendly web address (a.k.a. URL / URI). One of the most useful innovations in modern browsers is to search the full text of web addresses in your browser history directly from the browser's address bar.

Example Mozilla Firefox 3 address bar
Mozilla Firefox 3 shows how modern browsers make URL structure matter more than ever before...

That is just one reason to bother with a smart web address / navigation structure. A clean, professional image is another significant benefit, as is having memorable addresses which can be plainly said out loud (to illustrate, say /services/development, then try /content.php?cat=35&subcat=3). Search engine rankings are naturally helped by finding common search terms in web addresses; this last point alone is reason enough to revamp your web address and navigation structure as soon as possible.

Professional Copywriting

Search engines have been said to be "dumb machines which see nothing but text." This is not far from the truth. Keyword-rich content which does not resemble spam (and is easy to skim-read for your human visitors) is a powerful move toward ranking higher in those almighty search engines. Search engine result pages are possibly the best source of free traffic, because that traffic is already searching for what you offer. A solid content review is one of the most commonly overlooked investments in the web development industry today.